Customer Relationship Management (CRM) is an approach to be in constant contact with loyal customers and the potential ones. The main aim of customer relationship management is to manage and retain customers through customer satisfaction and customer delight. The main struggle starts after your product is sold. After selling the product, what comes next is to make customer wants to come back to you and use them as a word of mouth tool too. It will only happen when they are satisfied not only with the product’s design and quality but also with the post services and extra benefits. CRM includes or refers to each and every practice and marketing strategies used by the company so far to analyze, manage and retain the customers. It provides the facility of customer care services to solve any product related issues, an online platform to post reviews about products or brand, long warranty or guarantee period and onsite services to better the customer’s experiences.
